Design to achieve business goals and bring value to the user.
My deliverables range from user research and analysis, user personas, user journey map, service blueprints, userflows, Information Architecture (sitemaps), UX strategies, design system, to low-fidelity and high-fidelity clickable prototypes. In the past, I have also experienced in storyboarding to visualize end-to-end user experience.
Before I shifted my focus into product design, my works span a variety of visual designs including graphic design, poster design, infographics, brand visual identity design and even character design. Most people said my style is distinctive by the way it looks.